don of branding
The Importance of Brand Names
So, it appears that there is an unwritten law that all articles and blog posts regarding brand naming must begin with the same well-known quotation: What’s in a name? That...
The Importance of Brand Names
So, it appears that there is an unwritten law that all articles and blog posts regarding brand naming must begin with the same well-known quotation: What’s in a name? That...
The Brand Naming Strategy
The process of naming a company or a product may appear simple, but it is anything but. In general, hundreds, if not thousands, of names were considered for a final...
The Brand Naming Strategy
The process of naming a company or a product may appear simple, but it is anything but. In general, hundreds, if not thousands, of names were considered for a final...
Brand Naming: Context Counts
“Naming a company Google or Squidoo or Blueturnip in the dot-com world isn’t weird. It’s the equivalent of naming your kid Michael.” said Seth Godin, entrepreneur and author of, Small...
Brand Naming: Context Counts
“Naming a company Google or Squidoo or Blueturnip in the dot-com world isn’t weird. It’s the equivalent of naming your kid Michael.” said Seth Godin, entrepreneur and author of, Small...
The Optimal Brand Naming Process
Everyone has heard of excellent brand names that were chosen at random from a hat full of employee proposals, from the pages of a dictionary, or from an all-night brainstorming...
The Optimal Brand Naming Process
Everyone has heard of excellent brand names that were chosen at random from a hat full of employee proposals, from the pages of a dictionary, or from an all-night brainstorming...