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The Importance of Brand Names
Quan StevensonSo, it appears that there is an unwritten law that all articles and blog posts regarding brand naming must begin with the same well-known quotation: What’s in a name? That...
The Importance of Brand Names
Quan StevensonSo, it appears that there is an unwritten law that all articles and blog posts regarding brand naming must begin with the same well-known quotation: What’s in a name? That...
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The Brand Naming Strategy
Quan StevensonThe process of naming a company or a product may appear simple, but it is anything but. In general, hundreds, if not thousands, of names were considered for a final...
The Brand Naming Strategy
Quan StevensonThe process of naming a company or a product may appear simple, but it is anything but. In general, hundreds, if not thousands, of names were considered for a final...
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Brand Naming: Context Counts
Quan Stevenson“Naming a company Google or Squidoo or Blueturnip in the dot-com world isn’t weird. It’s the equivalent of naming your kid Michael.” said Seth Godin, entrepreneur and author of, Small...
Brand Naming: Context Counts
Quan Stevenson“Naming a company Google or Squidoo or Blueturnip in the dot-com world isn’t weird. It’s the equivalent of naming your kid Michael.” said Seth Godin, entrepreneur and author of, Small...
